Microsoft acquires VideoSurf, promises to bring better video search and discovery to Xbox Live

Terms of the deal aren't being disclosed, but Microsoft announced today that it has acquired the content analytics firm VideoSurf, and it's being crystal clear about where it will be putting it to use: Xbox Live. VideoSurf, for those not familiar, is a company that specializes in computer vision technology, which lets it "tag" individual frames of videos in real time and deliver better search and discovery services. Earlier this year, it released an Android application that basically amounts to Shazam for video. As for its plans for Xbox Live, Microsoft says that it will integrate the technology across the platform "over time," and that it will "augment the Xbox 360 ecosystem and evolve search and discovery of entertainment content on Xbox Live." The official press release is after the break.
Microsoft Acquires Video Content Discovery Company VideoSurf
VideoSurf's technology will enhance video discovery capabilities for Xbox LIVE.

REDMOND, Wash., and SAN MATEO, Calif. - Nov. 22, 2011 - Microsoft Corp. has announced the acquisition of California-based video discovery technology company VideoSurf Inc.

Founded in 2006, VideoSurf offers a back-end computer vision technology that "sees" frames inside videos to make discovering content fast, easy and accurate. Over time, Microsoft will integrate this technology across its entertainment platform to augment the Xbox 360 ecosystem and evolve search and discovery of entertainment content on Xbox LIVE.

"VideoSurf's content analytics technology will enhance the search and discovery of entertainment content across our platform," said Alex Garden, director of Xbox LIVE for the Interactive Entertainment Business at Microsoft. "This holiday we will launch voice search across our entertainment partners on Xbox LIVE. Over time, as we integrate VideoSurf's technology into our system, we are excited about the potential to have content tagged in real time to increase the speed and relevance of the search results."

"Microsoft's Interactive Entertainment Division is at the leading edge of connected entertainment," said Lior Delgo, CEO and co-founder of VideoSurf. "We are incredibly excited to be working together on our mutual passion for creating amazing consumer experiences and reinventing how consumers search, discover and enjoy content on their televisions."

In the coming months, Microsoft will bring nearly 40 world-leading TV and entertainment providers to Xbox LIVE, including Bravo, Comcast, HBO GO, Verizon FiOS and Syfy in the U.S.; BBC in the U.K.; Telefónica in Spain; Rogers On Demand in Canada; Televisa in Mexico; ZDF in Germany; and Mediaset in Italy. This acquisition will also make it easier for world-class video partners to take full advantage of advanced features such as voice search enabled by Kinect for Xbox 360. With Kinect, users will be able to easily search and discover content across multiple entertainment providers within Xbox LIVE and then interact with and enjoy content in extraordinary ways using voice search powered by Bing on the Xbox 360.

About Xbox LIVE

Xbox LIVE is the online entertainment service for your Xbox 360, connecting you to an ever-expanding world of games, movies, TV, music, sports and social entertainment. Xbox LIVE lets you play the best games, enjoy one of the world's largest on-demand libraries on any console, listen to millions of songs and share the fun with friends around the world. Xbox LIVE is also the exclusive home of controller-free online entertainment through Kinect, making your Xbox 360 more intuitive and interactive than ever before. With an active community of nearly 35 million people across 35 countries, Xbox LIVE, together with Xbox 360, provides you with instant access to the entertainment you want, shared with the people you care about, wherever you are. More information about Xbox LIVE can be found online at http://www.xbox.com/live.

About Xbox 360

Xbox 360 is a premier home entertainment and video game system. Thanks to the addition of Kinect, Xbox 360 will forever transform social gaming and entertainment with a whole new way to play - no controller required. Xbox 360 is also home to the best and broadest games as well as one of the world's largest on-demand libraries of music, standard- and high-definition movies, TV shows and digital games, all in one place. The entertainment center of the living room, Xbox 360 blends unbeatable content with a leading social entertainment network of nearly 35 million Xbox LIVE members to create a limitless entertainment experience that can be shared at home or across the globe. More information about Xbox 360 can be found online at http://www.xbox.com.